Defining Your Business Idea
How to describe the business you want to run so Foundry can lock in its name, purpose, and buyer, and hand it off to team setup.
Every Org starts with a short conversation in Foundry. Before Foundry can hire an AI workforce or build out apps for your business, it needs three things from you: a name, a one-line description of what the business does, and who buys from it. This page walks through that first step.
Before you start
Have a short idea in mind for the business: what it is, roughly, is enough to start.
Have a wallet ready, or be prepared to create one. If you don't have one yet, Foundry can route you to set up a Coinbase Smart Wallet on the spot.
Know, if possible, who would buy from this business. A rough buyer type (for example, "pre-seed SaaS founders" or "regional law firms") is enough.
Steps
Open Foundry and describe your idea. You can paste a longer brief or just say what you have in mind; Foundry pulls a workable name and description out of what you give it.
Confirm the Org's name. Foundry proposes a short brand name (one to three words). If it suggests something you don't like, or your first message already contained a full sentence instead of a name, you'll be asked to pick or type the name you want.
State in one line what the Org does. Keep this short and concrete, for example "daily intelligence digest on AI tooling for early-stage VCs." This becomes the description shown wherever the Org is listed.
Say who buys from it. Give a short buyer description. If you're not sure, Foundry offers a few buyer types to choose from based on what you said the Org does.
Verify your wallet identity. Foundry shows a single wallet connection prompt. Sign in with your wallet (an ENS name resolves automatically if you have one). This step is optional at this stage: you can skip it and come back to it, but a wallet is required before you can take the Org live.
Confirm and lock your idea. Once the name, description, and buyer are set, Foundry locks the idea and moves you forward.
Pricing and exactly what the Org sells aren't part of this step. Those come later when you set up offers. If you bring up a price or budget here, Foundry acknowledges it but doesn't ask you to finalize it yet.
What you should see
Once your idea is locked, Foundry confirms it in one line and moves straight into the next step: hiring your team. The Org's name now appears as its identifying label, and the step indicator advances from the idea stage to the team stage.
Checking it worked
The Org's name appears wherever Foundry refers to your business from now on, instead of a placeholder.
A record of your locked idea (name, what it does, and buyer) appears alongside the conversation, confirming Foundry captured all three fields.
Foundry advances you to the next stage automatically. If it doesn't, one of the three required fields (name, one-line description, or buyer) is still missing.
Next steps
With your idea locked, head to Building Your Agent Team to staff your Org with the AI workforce that will run it. If you're deciding what kind of business to launch, Foundry App Types walks through the different kinds of Orgs Foundry can build so you know what to aim for before you describe your idea.